iPad contributes 89% of Global Tablet Traffic, 97% of U.S. Tablet Traffic and 92% of WiFi Traffic, So Much Popular!

We know that Apple iPad is one of the world’s famous device, you can judge this by the latest research study findings by the ComScore. He’s used a newly established Device Essentials Analytics service to find out the digital traffic by device. Amazingly but not so,iPad contributed for 89% of tablet traffic across all markets whereas 97% of United States tablet traffic.

iPad and Other Device Traffic Contribution by Country

comScore Device Essentials sheds light on traffic patterns by device across geographies. One of the most rapidly emerging digital traffic trends occurring across many countries is the impact of the Apple iPad and other tablets. In the analysis below of thirteen countries covering five continents, we can see how traffic is sourced from various devices.

The iPad is currently the dominant tablet device across all geographies, contributing more than 89 percent of tablet traffic across all markets. The iPad’s contribution to total non-computer device traffic is highest in Canada (33.5 percent). Brazil has the second highest non-computer device share of traffic coming from the iPad at 31.8 percent, although non-computer devices account for less than 1 percent of total traffic in the country. In Singapore, where non-computer devices comprise nearly 6 percent of total traffic, the iPad accounts for 26.2 percent of this traffic.

Interestingly, we can see that while Android tablets significantly lag behind Apple in the U.S. tablet market, the platform actually bests Apple in the Smartphone space (35.6 percent vs. 23.5 percent). iPod Touches contribute a notable percentage of non-computer device traffic across most countries, while other devices such as e-readers and gaming systems contribute only a very modest percentage.

Here’s the detailed chart of the findings…

Traffic by Device: WiFi LAN Access Vs. Mobile Network Access

Also in the study of “Traffic by Device: Wifi/LAN Access vs mobile network access” compared with other tablets, iPad got 91.9% of traffic over the WiFi networks compared to 65.2% of Android Tablets.

via | ComScore

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